Fraser Doherty

Founder of Superjam

21-year-old Fraser Doherty started Superjam when he was just 14, and in those seven years has transformed his business from a door-to-door enterprise in to an international venture, with his jams being stocked in a range of retailers across the UK and now in America.

Fraser started by using his Grandmother's secret jam recipes. After cooking jam at home for several years and selling his produce at farmers' markets and to delicatessens, he developed a method of producing jam entirely from fruit and fruit juice, making it healthier and better tasting than regular jams.

After setting up production, creating a brand and perfecting his recipes, Fraser became the youngest ever supplier to a major supermarket chain when Waitrose launched the range in March 2007. SuperJam now supplies over 1,000 supermarkets in the UK and is working on expanding overseas.

SuperJam is exhibited in the National Museum of Scotland as an 'Iconic Scottish Brand', alongside Irn Bru, Tunnock's and Baxters and Fraser was recently named 'Global Student Entrepreneur of The Year', the first ever winner from outside North America, one of over twenty awards that the company has received. Gordon Brown, the UK Prime Minister, commended Fraser over dinner at Downing Street, after hearing about his amazing story.

In August 2010, Fraser launched The SuperJam Cookbook, sharing his jam-making secrets with the world.  The book has since become a best-seller and is onsale at Waterstones, WHSmith and in supermarkets.

The company also invests in running 'SuperJam Tea Parties' for elderly people who live alone, in care homes or in sheltered housing. SuperJam has hosted over 125 events across the UK, with live music, dancing and, of course, scones and SuperJam.  Up to 600 guests attend each of these events and they are growing in popularity every month.